Stop Calling It a “Launch Event” If It’s Just Champagne and Sad Uplighting

Let’s have a come-to-Jesus moment about your product launch.

If your big idea of a “launch event” is

a step-and-repeat, some lukewarm prosecco, a branded sugar cookie, and a playlist called “Corporate Chic Vibes Vol. 1” — that’s not a launch.

That’s a Tuesday.

A real launch?

It moves product.

It builds buzz.

It earns coverage.

And it sticks the landing with editors, influencers, buyers, and customers.

It’s not about how many hashtags you printed on a cocktail napkin.

It’s about how you made people feel — and whether anyone gave a damn about what you launched after the gift bags were gone.

At media maison, we plan events that do more than “look pretty.”

(Although, let’s be clear: they always look damn good.)

We’ve launched fondue restaurants with actual fire, board games that made morning TV producers blush, baby gear in bouncy-house brunches, and beauty brands in immersive spaces that felt like the inside of a content creator’s brain. And people talked. They posted. They wrote about it. They bought.

Because here’s what no one tells you:

You can spend all the money in the world on branding, packaging, and product development… but if your launch flops, good luck getting a second chance.

A great event isn’t just an event.

It’s your first impression. Your brand in motion. Your make-or-break moment.

And if your PR firm doesn’t know how to turn that into impact — what exactly are you paying for?

You don’t need another catered cocktail hour.

You need a show. A spectacle. A moment.

Let’s launch something unforgettable.

(And yes, we’ll handle everything — from concept to chaos control.)

media maison

Where every event is the main character.